The journal

Ideas, notes, and useful things.

News, guides, and product updates.

Prioritise Customer Feedback

4 August 2026 · Jonathan Jones

How to Prioritise Customer Feedback Without Building Every Request

Learn how to decide which customer feedback is worth acting on, how to group related requests into meaningful product changes, and how to close the loop once work ships.

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Customer Feedback = Product Roadmap

Guides

4 August 2026 · Jonathan Jones

How to Turn Customer Feedback Into a Product Roadmap

Learn how indie SaaS founders and solo developers can collect, organise, and act on customer feedback to make confident product decisions without building the wrong things.

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Contextual Customer Feedback

Guides

4 August 2026 · Jonathan Jones

Contextual Customer Feedback: Why Page and Device Details Matter

Learn why capturing page and device context alongside customer feedback helps indie SaaS founders reproduce bugs faster, understand user problems more clearly, and make better product decisions.

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Customer Feedback Workflow

Guides

4 August 2026 · Jonathan Jones

Customer Feedback Workflow: From New Message to Shipped Improvement

A practical guide for indie SaaS founders on building a repeatable workflow that takes customer feedback from the first message through to a shipped product improvement.

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Write Better Feedback

Guides

4 August 2026 · Jonathan Jones

How to Write Better Website Feedback Questions

Learn how to write website feedback questions that get honest, useful answers. Practical guidance for indie SaaS founders and solo developers.

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The Customer Feedback Loop

Guides

4 August 2026 · Jonathan Jones

How to Close the Customer Feedback Loop

Closing the customer feedback loop means telling people what happened after they shared feedback. This guide explains how to do it well, and why it matters for indie SaaS founders and small product teams.

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